When Is It Time To Outsource Your Content Marketing?

Did you know that “70% of marketers lack a consistent or integrated content strategy?” And with content marketing being the essential marketing tool of our time, this is a staggering statistic.

Whether or not it applies to you and your organization, it’s eye-opening enough to make you stop and consider how well you could stand out with a rock-solid content marketing plan.

The Content Creation Process

Did you know that creating and publishing one piece of high-quality content can take from 10 to 15 hours? That could mean more than a day each week to create one new blog post when you factor in all the aspects needed for good content marketing:

• Research
• Writing
• Editing
• Revising
• Proofing
• Getting approvals
• Loading to your content management system
• Publishing
• Promoting

And this doesn’t even include the time spent creating an editorial calendar and ensuring your content plan aligns with your overall marketing strategy.

Content creation is no small feat. It’s no wonder many organizations aren’t staffed to tackle each step of the process.

Assess Your Content Marketing Plan

If you’re deciding whether to tackle content marketing in-house or outsource, ask yourself these questions:

• Do we want to maintain our current level of content production or increase it? How often do we want to post on social media, and who will write and publish the posts?
• Do we want to expand to new social media platforms in the coming year?
• Do we have the staff to handle all of the steps listed above?

Outsourcing Your Content Marketing

If your answers to those questions included goals to expand or dissatisfaction with your current process, it’s time to explore outsourcing your content marketing. It’s not as complicated as it sounds. Partnering with content marketing experts frees you up to focus on other business goals and your customers. You’ll only have to write when you want to. You won’t have to handle staffing all of the positions needed for content creation. And you’ll still be as involved as you like in your content strategy.

Partnering With Rampant Social for Content Marketing

When outsourcing your content marketing to Rampant Social, we’ll meet with you to discuss your business goals and learn about your organization, your audience, and your preferences. From there, we can build an editorial calendar tailored to your business. You’ll receive content that’s well-researched, well-written, and published and promoted for you.

Rampant Social is a PR and Marketing firm that creates results for its clients through digital marketing, social media, and content creation. For more information, email info@rampantsocial.com