Setting your Content Marketing on Fire Through Diversification

What’s the best-kept secret to content marketing success? Diversification. Grandma was right when she said: “Don’t put all your eggs into one basket” You’ve got to diversify and market in layers.

But What Does Diversify Content Marketing MEAN?

Would you rely on generating all your sales on weekly Facebook posts? The answer is a resounding NO. Would you create a blog and just hope people will find it? Again, nope. You’ve got to diversify.

Diversifying means building a strategy that involves a variety of platforms to deliver your message to your audience. One post won’t do it. A few IG photos each week won’t cover everyone.  Create a plan to reach your entire audience wherever they are.

It’s been said it takes seven to ten touches to make a sale. Your content marketing is the key to converting your contacts into clients. Reaching out in one place isn’t enough; reach them everywhere.

Content Marketing: Do Your Homework

When looking to diversify, it’s essential to understand who your potential clients are and where they are. Are they young and hip on Instagram? Perhaps they are more the Facebook type. Or diving deeper, maybe they respond better to videos than written content. Research the demographics you are working to reach, and build your strategy around your findings.

Ways to Diversify Content Marketing

When you’re ready to build your content marketing strategy, incorporate some or all of the following:

  • Weekly blogs
  • Email newsletters
  • Fresh site content
  • Social media channels (Facebook,  LinkedIn, Instagram, Pinterest?)
  • Marketing and sales emails
  • Video content shared via multiple channels
  • B2B articles on LinkedIn
  • Targeted Press releases

Creating Your Editorial Calendar

Once you’ve chosen your vehicles, build out at least a three-month content marketing plan. How many times will you post to social media?  What channels? By writing weekly blogs, you will cover one of those posts and create links back to your site. What publications would accept sponsored stories or press releases? What about e-newsletters and marketing emails? Creating your Editorial Calendar now will pay off dividends in the future.

Examine Your Approach

Plan to Evaluate your work. Is your reach on social media growing? Should you post more? Are you creating blogs often enough or do you need a ghostwriter? How are your email campaigns going? What is your open rate? By checking on the success of your work, you will know where to spend more time or invest in, to help amplify your results!

Partnering With Rampant Social

When outsourcing your content marketing to Rampant Social, we’ll meet with you to discuss your business goals and learn about your organization, your audience, and your preferences. From there, we can build an editorial calendar tailored to your business. You’ll receive content that’s well-researched, well-written, and published and promoted for you.

Rampant Social is a PR and Marketing firm that creates results for its clients through digital marketing, social media, and content creation. For more information, email

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