14 Questions to Ask Yourself When Writing Website Content

Creating a website can seem like a daunting task, but it doesn’t have to be. It’s not enough to simply write content and slap it on a webpage. You need to ensure that you’re speaking to your audience, answering their questions, and providing valuable information. By addressing these 14 key questions, you’ll be able to create a well-thought-out, organized, and informative website that will engage your audience and drive results.

  1. What are your goals? Before creating a website, you need to know what you want to achieve. Determine your website’s purpose, whether it’s making sales, setting yourself up as an expert, or blogging.

  2. What is your mission? Your mission statement should be clear and apparent to visitors. Let them know who you are and what you do right away.

  3. What is your value proposition? Your value proposition is the reason visitors should buy specifically from you. Be clear on how your product solves problems, the benefits it offers, and why you’re the best choice.

  4. What sets your business apart? Highlight what makes your business unique, whether it’s a special process, dedicated employees, or charitable contributions.

  5. What is your personal brand? Ensure your branding is consistent with everything else your company distributes.

  6. Who is your audience? Know who you’re writing to and determine the tone and word choice accordingly.

  7. What kind of voice do you want to project? Consider your product, brand, and vision when determining your writing voice.

  8. How long is your audience’s attention span? Consider the length of your content and how long visitors will stay on your site.

  9. What do people really want to know about you personally? Share information that’s relevant to your product or industry.

  10. Who is your competition? Study your competition to determine what you can do better.

  11. What are your highest revenue products or services? Showcase your best products or services and their benefits.

  12. What is your call to action? Determine what you want visitors to do and make it exciting for them to take action.

  13. How do you prefer to be contacted? List the contact methods that you’re most responsive to.

  14. What happens once a client contacts you? Have a plan for responding to client inquiries and let them know what to expect.

Creating a successful website takes time and effort, but by answering these 14 questions, you’ll be on your way to building a site that engages your audience and achieves your goals. If you need assistance, consider contacting the professionals at Rampant Social. We specialize in creating effective websites that get results.

Partnering With Rampant Social

When outsourcing your content marketing to Rampant Social, we’ll meet with you to discuss your business goals and learn about your organization, your audience, and your preferences. From there, we can build an editorial calendar tailored to your business. You’ll receive content that’s well-researched, well-written, published, and promoted for you.

Rampant Social is a PR and Marketing firm that creates results for its clients through digital marketing, social media, and content creation. For more information, email info@rampantsocial.com

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