Based in Northern Virginia, Loveless Porter Architects, LLC has provided full architectural and engineering services since 1975. Led by Sean M. Porter, the firm is dedicated to maintaining a reputation based on thoroughness and responsiveness.
Services include programming, design development, construction documents, bidding, and construction contract administration. Loveless Porter sees design challenges as opportunities for creativity and customization.
Challenge
Loveless Porter had traditionally relied on word-of-mouth and quality work to sustain the firm. As Sean Porter assumed ownership of the firm, he wanted to increase its visibility and grow the firm through heightened digital marketing and community involvement. Our objectives were to:
- Showcase Loveless Porter’s 40+ year legacy of iconic projects.
Many of the most memorable landmarks and structures throughout Northern Virginia were created by the firm, but not many people were aware of their involvement in their design. - Develop community involvement initiatives to reflect their passion for giving back.
Establish and promote partnerships with causes that made a strong positive impact in the lives of residents and businesses throughout the region. - Amplify Loveless Porter’s expertise and creativity.
Use thought leadership and past performance to cement the firm’s position as the go-to firm in the competitive Northern Virginia market.
Solution
Our architecture marketing strategy is based on decades of creative solutions to positioning challenges. The first step was a website overhaul that put their work first. Our design allowed for large, immerse photography, letting the projects shine.
We then created a community involvement strategy that helped the firm identify and execute charitable campaigns. Finally, we developed and implemented a digital marketing plan that combined social media promotion, white papers, targeted email marketing, and PR to create an unignorable brand presence.
Results
Loveless Porter Architects is now known throughout the community as a passionate supporter and industry leader. They also receive numerous accolades for their work and community support, recently named Northern Virginia Magazine’s 2021 Best Architecture Firm.
Over the course of our relationship with Loveless Porter Architects, our approach to architecture marketing has accomplished the following:
+105.12%
increase in total website traffic.
+24.26%
increase in total page views.
+326.14%
increase in traffic from social media.
+670.04%
increase in social media audience.
+79.55%
increase in direct traffic.
+31.30%
increase in organic traffic.
Let’s Ignite Your Visibility!
Contact us today to learn about how we can get you the growth you need.